Google Plus is quickly becoming a go-to social media platform for businesses.
With a Google Plus account, you’ll be able to connect with thousands of potential customers, and will have a great chance to get the word out about your company.
With Google Plus, your posts are indexed by Google’s search engine, and links that are shared on Google Plus are indexed very quickly –which means that content posted on Google Plus is more likely to be picked up by search engines than content on Facebook or Twitter.
Google Plus is also a great platform for local marketing. It can help to bring you closer to the top of local searches, and when someone types in the products or services that you offer, your Google Plus business page will appear near the top of the search results. Google Plus also gives you the chance to “put your business on the map” which means that when someone runs a search on your company, they’ll be able to find your location.
Then there’s the fact that Google Plus is growing quickly. While Facebook is still in the lead with 700 million active users, Google Plus has 343 million users and is now the second largest social network.
Thankfully, setting up a Google Plus account for your business is incredibly simple. Here’s how you can set up a Google Plus account, and a few tips for getting the most out of your new account.
Step One: Set Up Your Profile
To create a Google Plus page for your business, you must first have a personal profile on Google. Setting up a personal profile is relatively simple. You can create yours here: Google Plus. From there, click “pages” in the left menu or go here and you will be on your way to setting up a Google Plus page for your business.
Step Two: Create a Business Page
Once you have a personal profile you can get to work creating a Google Plus business page. You will need to answer a few questions regarding your business and select a category that defines your company best. You will then enter in some other information that will help Google locate your company and find you on Google Maps. Be sure to enter your website address as well. Review and agree, and you have will have your very own Google Plus business page.
Step Three: Include Information
Include information about you and your company. This is a great chance to inform your followers and potential customers more about who you are, and the services and goods that you offer. Information should include a brief description about your business including contact information, a profile picture, and other business-related information that will be relevant to your customers. The more services you list on your Google Plus page, the better. This way, people searching for services that your company offers will be more likely to find you.
Step Four: Appeal Factor
Finally, put some extra effort into making your Google Plus page visually appealing. Be sure to keep things consistent with your personal brand, and include a cover photo, and interesting (yet informative) videos that show what your company is all about. The more you personalize your page, the more appealing it will be to customers –it will show that you care about the company and take pride in the services you offer. Include external links to all of your social media sites, and then remember to update your other social media sites with links to your Google Plus page as well.
Congratulations! You now have your very own Google Plus business page. Don’t forget to update it with relevant information such as new product or service updates, posts on special offers, links to your latest blog posts, or other information on services that your business offers.
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Image: India7 Network