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Why MailChimp Is Good for Your Single-Person Business

Why MailChimp Is Good for Your Single-Person Business

While rumor has it that email is a dead form of advertising, the facts show otherwise.


With over 247 billion emails being sent every day, it’s quite obvious that email isn’t dead. In fact, email is the highest converting form of digital marketing, and recent statistics show that ninety percent of customers prefer to hear about company updates via email newsletters.


Company newsletters are especially valuable for small, single-person businesses. Small businesses may not always have the budget to spend considerable amounts of cash on advertising, but they are still in need of ways to get the word out about their company, services, promotions, and offers.


MailChimp is a service that makes it easy to send out company newsletters via email. They may it possible to slash the amount time it usually takes to create and send a newsletter while enabling a company of any size to design professional emails. They also offer some handy tools that make it easy to track the results of email campaigns.


If you’re wondering how MailChimp can help your single-person business, here’s what this program can do for you.


Newsletters Made Easy – And More Effective

While it’s true that you can send out an email newsletter through your standard email account, most email accounts are designed to send emails to small groups of people –not lists. MailChimp though, is designed specifically for mass emailing newsletters and promotions, and offers some important features that make it invaluable for single-person companies. Here are just a few.


  • Bulk Mailer – While many email services and internet providers limit the amount of emails that you can send at once, using a tool such as MailChimp enables you to send out mass emails at once.


  • Professional Style – MailChimp enables you to easily create a customizable, yet professional template for your emails. You can also choose from a predesigned professional template if you prefer.


  • Compatibility – Using MailChimp also enables your viewers to open your email in HTML or text only format and also gives them to option to click a link and read the email in a browser if they prefer.


  • Data on Email Campaigns – With MailChimp, you also have the ability to see who has received and responded to your emails. You can track how many visitors came to your site via a link in the email. This valuable data allows you to customize your mail outs for the best response.


  • Scheduling – With the ability to track the response to your emails, you will be able to determine the ideal time to send them. MailChimp also allows you to schedule your emails to be sent at a certain time. This means that you’ll be able to different take time zones into consideration, and will no longer have to send your emails out at the same time to everyone.



As a small one-person business, you probably don’t have a lot of extra money lying around to spend on the latest marketing tools. MailChimp is extremely cost-effective. In fact, it’s usually free. If you have less than 2000 subscribers, you can send up to 12,000 emails per month without paying. After that, there are upgrade plans available that helps increase the amount of emails you can send per month –none of which will break the bank.


Finally, MailChimp is incredibly easy to use. In fact, one of the features MailChimp is known for is its tremendous ease of use. MailChimp makes it easy to upload, edit, and create a newsletter quickly and easily, and let’s face it, when something is this easy you’ll be more likely to use it regularly, allowing you to reap the benefits that come from sending out a regular company newsletter.


What about you? Have you used MailChimp or another program for company newsletters? Would you recommend it to others?


Image: Maria Elena

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